Gabriela Acosta

PUBLIC RELATIONS, MARKETING AND COMMUNICATIONs

With a rich background as a Public Relations Coordinator, I bring to the table four years of experience in Mass Media, PR and communications for non-profit organizations, cultivating key alliances, and developing administrative activities and events.

Currently, I am studying a Postgraduate Program at Sheridan College (Mississauga, ON)

My motivation

My journey is defined by a relentless commitment to creating positive change and leaving a lasting impact.

As a proactive and creative individual, I thrive on transforming ideas into reality and go through the public relations field with enthusiasm.

My passion is fostering meaningful connections with depth and significance.

Education

I worked with

Skills and abilities

Leadership

Organization and time management

Problem-solving

Attention to detail

Positive attitude

Grupo Andrade non-profit organization which supports children in vulnerable situations

Social media management

Content creation on Instagram

Social media management

Content creation on Facebook

TV show

Coordination of the "Tu Causa Mi Causa" project.

TV show produced in collaboration with Heraldo Media Group to spread the social work of non-profit organizations that assist people in vulnerable situations.

Webpage redesign

Responsible for website redesign

Partnerships

Partnerships with companies in order to receive support or fundraiser

Project “Abramos Ventanas”

Fundación Grupo Andrade with Heraldo Media Group, brought together great Mexican designers to create T-shirts, whose objective is to donate the sales profits to Yolia A.C., a foundation that supports girls in vulnerable situations, so that they can continue receiving a comprehensive education and be incorporated into society as agents of change.

Click on the icon to see full project

Project “Sorteo Reyes con Causa” (raffle)

The project's objective was to obtain funds to continue supporting the institutions with which the Grupo Andrade Foundation works in favor of childhood.

Click on the icon to see full project

3rd most important multiplatform mass media in Mexico.

Responsible for editorial Ruta 2021/2022 project guidelines and agreements, which consist of the most important Mexico's national elections.

I was part of the project strategy

• Image of the project within the Heraldo Media Group.
  
• Coverage and local presence on radio.
  
• Print strategy.
  
• Sunday television space program.
  
• Website and social media strategy.
  

• Polls.
  
• Event coverage.
  
• Digital reputation.
  
• Political marketing.
  

Learning Achievements at Sheridan College

Wordpress

• Coffee shop landing page
• Content Marketing
• KPI’s
• SEO
• SERP
• Keyword Phrases
• USP
• Value proposition
• YOAST SEO
• HubSpot webpage analytics

Social Media

• Social media marketing
• Social media posts
• KPI’s
• Brand voice
• Brand archetype
• HubSpot social analytics
• Influencer Marketing plan

Instagram

Twitter

Facebook

Email Marketing

• Promotional email
• HubSpot email analytics
• KPI’s

Website Development

• Sushi restaurant website design improvements.
• Wix
• UX design
• Customer Persona
• Customer Journey
• Content types
• Content promotion
• Content measurement
• Sitemap hierarchy
• Wireframes

Integrated Marketing Communications Project

Brand Research

Creative Strategy

Campaign Strategy

• Problem identification
• Business objective
• Main communication objectives
• Areas of opportunity
• Target analysis
• Brand values
• Brand archetype
• Positioning statement
• USP
• Support claims
• Tone & Personality
• Appeal strategies
• Big idea (mock-úps)
• Timing
• Measurement
• Budget
• Consumer impression

Photoshop

Hero banner

Product Ad

Illustrator

Logos recreation

Icons recreation

Logo design

InDesign

Online Catalogue

Poster

Dreamweaver

Website

Other Skills

• Video editing
• Content creator
• Photography

Let’s work together